In order to achieve and sustain a successfully integrated cold chain, it must be supported by individuals, companies, and civic groups capable of advancing the industry. With more than 100 years of association management experience, WFLO and its core partners help make dramatic improvements in the operations and governance of agricultural and agribusiness associations and organizations in developing countries. WFLO assists in the formation of trade associations, underscoring the importance of providing industry-specific services and benefits that members are willing and able to pay for to ensure sustainability.