GCCA Unveils Three Newly Redesigned e-Newsletters

July 19, 2011

GCCA partners with MultiBriefs to deliver current, interactive publications

WASHINGTON, DC, July 19, 2011 – The Global Cold Chain Alliance (GCCA) announced the redesign of its e-newsletters under a new partnership with MultiBriefs, a division of MultiView.

GCCA publishes three distinct e-newsletters, which are delivered to the members of GCCA Core Partner organizations.

Cold Connection, a weekly e-Newsletter, is sent to 4,500 members of the International Association of Refrigerated Warehouses (IARW) and the World Food Logistics Organization (WFLO).

Cool Moves, a monthly e-Newsletter, is sent to 300 members of the International Refrigerated Transportation Association (IRTA).

Cool Designs is sent to 300 members of the International Association for Cold Storage Construction. Cool Designs was previously published every other month and will now be published every month.

GCCA will debut the redesigned e-newsletters on August 3, 2011, which will provide comprehensive news briefings of the top industry stories to more than 4,500 cold chain industry professionals. Cold Connection, Cool Moves, and Cool Designs will now be published by MultiBriefs, a division of MultiView.

The objective of the redesign was to not only update the design of the e-newsletters, but to also improve editorial content and incorporate more interactive functions. Members will now be able to respond to polls, post stories on Facebook or LinkedIn, or email individual articles to colleagues. It will also be possible to read the e-newsletters on a desktop computer, mobile phone, PDA, or smart phone.

Each e-newsletter will contain articles gathered from an expansive list of sources such as The Wall Street Journal, The New York Times, and industry-specific publications. The publications will also include association news, market intelligence reports, and articles on industry best practices.

To subscribe to Cold Connection, Cool Moves, or Cool Designs or learn about membership in IARW, WFLO, IRTA, or IACSC, please visit www.gcca.org . For advertising opportunities, contact Mary Reid at mreid@multiview.com or +1 202 684 7177.

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The Global Cold Chain Alliance (GCCA) represents all major industries engaged in temperature-controlled logistics and unites partners to be innovative leaders in the temperaturecontrolled products industry. GCCA is comprised of its Core Partners, including the International Association of Refrigerated Warehouses, the World Food Logistics Organization, the International Refrigerated Transportation Association, and the International Association for Cold Storage Construction. For more information about GCCA, visit www.gcca.org .

MultiBriefs is a leading publisher of association-branded e-mail publications, providing comprehensive news briefing of the week's top industry stories to association members and trade professionals. A divison of MultiView Inc., MultiBriefs has teamed up with more than 250 associations to produce quality news briefs for their industry. For more information about this topic, please contact Colby Horton at +1 469 420 2601 or e-mail to chorton@multibriefs.com .

Download the news release.