When a journalist calls, be ready to put your best foot forward by reviewing this short communications guide. With a little bit of preparation, you can better present the facts and share your side of the story, helping to bolster the reputation of your company – or at least mitigating any damage.

GCCA has compiled common talking points for a world impacted by COVID-19, as well as provided an excerpt from GCCA’s Crisis Communications Manual about media management.

View the document.